Why Outdoor Lighting Design Matters for Stores & Businesses
Attract new customers with beautiful, smart outdoor commercial lighting.
Business owners know the power of a first impression. Many potential customers will glance at your store, restaurant, or commercial space when they’re out shopping, and it will only take them a few seconds to decide whether they want to visit or not.
You can make your Oklahoma City storefront or eatery more enticing with an outdoor lighting system that draws attention to your merchandise and adds curb appeal to your property.
Here’s how a new commercial outdoor lighting design with smart control can benefit your business in the long term.
SEE ALSO: What Are the Top Benefits of Commercial Exterior Lighting Systems?
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You’ll Enhance Curb Appeal
Homes aren’t the only buildings that benefit from curb appeal. According to a survey by Morpace, 95% of customers said that a store’s ambiance influences their decision about where to shop. A beautiful storefront with intentionally-installed lighting fixtures attracts potential customers to your business and allows you to stand out from the competition. If your exterior is poorly lit, passersby may not be able to read signs to find your location.
Lighting design involves three essential components: ambient, accent, and task lighting. Even outdoors, we design lighting systems to illuminate the atmosphere while spotlighting architectural features, like a sign or steps. Wall-mounted sconces, well lights, walkway lights, and more are all part of a professional lighting design.
Make sure that your signs are lit and visible from the street. If you have large trees, shrubs, or other greenery, add spotlights to the tree trunks for sophisticated illumination and niche lights to the vegetation for unique allure.
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You’ll Save Energy Automatically
Your business can reduce its carbon footprint and cut down on energy expenses with smart, efficient lighting solutions. LED outdoor lighting is long lasting, helping to minimize maintenance costs. And today’s LED solutions aren’t limited to cool, bright lighting. Smart LEDs can be intelligently adjusted to warm or cool shades of white—or any color of the rainbow.
Compared to normal lights, LED lights use 75% less energy and last up to 25 times longer. For added savings, a Control4 control system can schedule certain lights to turn off automatically when your business closes, so they are on only when needed. Even dimming the lights slightly can reduce energy consumption. You can access your smart system from the app on your smart device of choice, remote, or stylish wall panel for added convenience. You can even manage your business’s lighting remotely!
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You’ll Improve Safety
Landscape lighting design does more than just add beauty to your property. It’s also vital to customer safety! Many commercial buildings are open after dark, and well-lit pathways or parking lots decrease the chances of someone tripping and falling. In addition, floodlighting increases security and discourages criminals from targeting your business when it’s closed. In fact, three out of four businesses targeted by burglars lack sufficient lighting.
Wall and bullet lighting brighten hallways, recessed areas, paths, and staircases. Stagger lights on both sides of high-traffic routes or use in-ground lighting to create well-lit outdoor spaces.
Hire a Professional Lighting Designer for the Best Results
Integrated AV is your local trusted landscape lighting designer in the Edmond and OKC area. If you’re ready to transform the appearance of your business to bring in new customers, we’re here to help you through every step of the installation process.
Contact us today at (405) 724-4822 or fill out our online form to get started today. We would love to hear from you!
