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The Importance of Commercial Outdoor Lighting

Nighttime view of a sidewalk with a row of stores and commercial lighting

Attract new customers and appeal to your existing base with beautiful outdoor lighting

Business owners in Oklahoma know the importance of a first impression. Many potential customers will glance at your store when they are out shopping, and it will only take them a few seconds to decide whether they want to shop there or not. Make your storefront more enticing with an outdoor lighting system that draws attention to your merchandise and adds curb appeal to your property. Read on to learn three benefits of commercial outdoor lighting for your Oklahoma City, OK business.


Create Curb Appeal

Homes aren’t the only buildings that benefit from curb appeal. According to a survey by Morpace, 95% of customers said that a store’s appearance influences their decision about where to shop. A beautiful storefront with Lutron lighting attracts potential customers to your business and allows you to stand out from the competition. If your exterior is poorly lit, passersby may not be able to read your signs to find your location. 

Make sure that your signs are lit and visible from the street. If you have large trees or other greenery, add a spotlight to the tree trunks for sophisticated illumination and niche lights to the vegetation for unique allure. 

Save Energy

Reduce your carbon footprint with lighting that is energy efficient and convenient. LED lighting can help minimize maintenance costs and save your business energy, all while improving overall light quality. Compared to normal lights, LED lights use 75% less energy and last up to 25 times longer. For added savings, use your Control4 system to schedule your lights to turn off automatically when your business closes, so they are on only when needed. Access your smart system from an app on your smart device of choice, remote, or stylish wall panel for added convenience. You can even manage your business’s lighting remotely!

Research your exterior lighting in the early planning stages to ensure that your lights are energy efficient. Then, consult with a lighting designer to reduce your costs in the long run with lighting that costs less and lasts longer.

Improve Safety

Outdoor lighting does more than just add beauty to your property. It also is vital to customer safety! Many commercial buildings are open after dark, and having well-lit pathways decreases the chances of someone tripping and falling, leaving you liable. In addition, floodlighting increases security and discourages criminals from targeting your business when it is closed. 

Wall and bullet lighting illuminate hallways, recessed areas, paths, and staircases. Stagger lights on both sides of high-traffic routes or use in-ground lighting for a well-lit space.

Integrated AV is your local trusted lighting designer in the Oklahoma City, OK area. If you are ready to transform the appearance of your business to bring in new customers, we are here to help you through every step of the process. So give us a call at (405) 724-4822 or fill out our online form to get started today. We would love to hear from you!

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